Start with the audience
Find the human truth underneath the business problem before deciding what the marketing should say or do.
About Jesse

Jesse Umeh is a brand and integrated marketing leader based in Northern California.
With more than 13 years of experience, he has built brands, campaigns and marketing systems from the ground up—connecting audience insight, positioning, creative direction, go-to-market strategy and performance measurement.
Jesse specializes in translating complex ideas into clear brand narratives and integrated campaigns that move people and produce measurable business results. His work has generated 218.7 million in reach, $63M+ in influenced revenue, 33.8% acquisition growth and campaign returns as high as 280×.
He is equally comfortable defining the strategy, directing the creative, aligning cross-functional teams and building the systems required to bring the work to market.
In their words
Jesse is the kind of ideator and visionary I love working with. He takes a simple idea or concept and elevates it far beyond what is expected. He is collaborative, kind, clear, and trustworthy, bringing integrity to every project we have collaborated on.
Faith Witcher · Content Strategy Manager · Jessup University
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