Faith · Integrated campaign · Live experience
Scaling a multi-channel event campaign to 280× return
Overview
A focused media investment and coordinated campaign system turned an annual gathering into a scalable acquisition and live-event success story.
Connected audience strategy, acquisition and live-event execution into a measurable, high-return campaign.
01 · Challenge
What needed to change.
The campaign needed to expand attendance, capture new audience demand and make a limited paid-media budget work much harder—all within a compressed event timeline.
02 · Approach
How the work moved forward.
Connect the audience strategy, campaign message, registration journey, paid acquisition and live-event experience. The system was built to convert attention into attendance while capturing measurable lead and return data.
My role
Strategy through execution.
- Audience and acquisition strategy
- Integrated campaign planning
- Creative direction
- Media activation
- Registration and conversion journey
- Event performance measurement
The work
A connected system, not isolated deliverables.
01Campaign platform and message
02Paid-media plan
03Creative asset system
04Registration journey
05Event activation
06Performance reporting
Results
The work moved the numbers that mattered.
280×Campaign return
$140,010Return from $500 media spend
1,400+Event attendees
1,200Leads generated in 14 days